A Quick Correction
I need to apologize for something.
I caught myself slipping into the same habits I’ve learned from watching how everyone else does things. Creating urgency. Framing things as limited. Leaning into fear of missing out.
That’s not what I want this to be.
The recent content around the XOXO crop tee wasn’t honest. It’s not some exclusive, one-time thing. If the artwork exists here, I can make it. Period.
There’s no scarcity with my personal line. No limited drops just for the sake of pressure. If something is on the site, it means I’m willing to make it happen. And if it can’t be done, I’ll be honest about that too.
I hate marketing. I hate trying to convince people. I don’t want to “sell” you something. I just want to make things and connect with the people who care about them.
If I fall back into that old pattern, hold me to this. I don’t want to copy what everyone else does just because it’s normal.
If it’s here, it’s here. If it’s not, just ask.
I’m sorry for slipping into something that isn’t true to what I’m trying to build.
Thanks for reading this ramble. And honestly… fuck what everyone else is doing. I’m trying to do something different.
Love ya,
J